Having a great looking website, fantastic newsletters and writing fascinating articles is all very well but if nobody looks at them will be failing to produce their intended results.
Once you have the great copy it is important to find methods of distributing it effectively. In today's age of information (or information overload for many people) it is important that alternative strategies are devised to make the campaigns effective.
We have extensive experience in devising word of mouth or viral marketing strategies for online information and can devise a structured program to meet your needs.
Example strategy 1
Client: - outdoor activity centre offering quad biking, clay pigeon shootings, 4x4 driving etc either as corporate team building or purely for recreation (i.e. stag/hen parties etc).Method: - install blog and content managed photo gallery onto the website
Result: - Photos are uploaded to the site after each group and an email sent to the customers with the weblink. On return to home/work the customers show friends/family/colleagues the images and thus the company is exposed to a great many potential customers.
Example strategy 2
Client: - Property Letting AgentMethod: - e-newsletter containing "hot-tips" and advice
Result: - as an expert in their field the ability to provide quality information free has allowed the company to develop a large contact database. The newsletter also establishes a level of trust between the company and prospective clients.
