Search Engine Optimisation - Case Studies - PremierFST
Premier Fire and Safety
Training
ASM took over management of the PremierFST website in Autumn of 2007. The
first step was to update the website to reflect the new courses offered
by the company and then to market the site through the search engines to
bring real results. After only a few months the company has already secured
a large contract via a contact made through the organic listings in Google
- which more than pays for the SEO work! The company are now looking to
continue the SEO program as well as developing a blog and newsletter to
further enhance their visibility online.
Search term: first aid training Ayrshire
Result: 1st from 78,800
http://www.google.co.uk/search?hl=en&q=first+aid+training+ayrshire&meta
Search term: fire warden training
Result: 10th from 111,000
http://www.google.co.uk/search?hl=en&q=fire+warden+training+&btnG=Search&meta
Search term: fire training Ayrshire
Result: 1st and 2nd from 30,300
http://www.google.co.uk/search?hl=en&q=fire+training+ayrshire&meta
Search term: fire warden training Scotland
Result: 3rd from 21,600
http://www.google.co.uk/search?hl=en&q=fire+warden+training+scotland&meta
Search term: fire awareness course Scotland
Result: 11th from 106,000
http://www.google.co.uk/search?q=fire+awareness+course+scotland&hl=en&start=10&sa=N
Search term: manual handling course Ayrshire
Result: 1st from 4,800
http://www.google.co.uk/search?hl=en&q=manual+handling+course+ayrshire+&meta=
Search term: risk assessment Ayrshire
Result: 1st and 2nd from 29,900
http://www.google.co.uk/search?hl=en&q=risk+assessment+ayrshire&meta=