Search Engine Optimisation - Case Studies
Below are some sample search results for some sites which have recently
undergone search engine optimisation by ASM Development. The search engine
used in all the examples is Google but similar results have been achieved
across the other main search engines.
Elie Watersports - http://www.eliewatersports.com
Re-designed site in spring 2007 to coincide with a search engine optimisation
strategy. It is still early days with this program but the results are already
looking good.
Search term: windsurf Scotland
Result: 11th from 433 000
http://www.google.co.uk/search?q=+windsurf+scotland&hl=en&start=10&sa=N
Search term: learn to windsurf Scotland
Result: 6th from 29 100
http://www.google.co.uk/search?hl=en&q=learn+to+windsurf+scotland&meta
Search term: learn to sail Scotland
Result: 7th from 719 000
http://www.google.co.uk/search?hl=en&q=learn+to+sail+scotland&btnG=Search&meta
Search term: sailing courses Scotland
Result: 17th from 1 112 000
http://www.google.com/search?q=sailing+courses+scotland&hl=en&start=10&sa=N
Search term: RYA courses Scotland
Result: 16th from 70 500
http://www.google.co.uk/search?q=RYA+courses+scotland&hl=en&start=10&sa=N
Search term: inflatable rides Scotland
Result: 1st from 179 000
http://www.google.com/search?hl=en&q=inflatable+rides+scotland
Albion Environmental Ltd. - http://www.albion-environmental.co.uk
An established website which was redesigned in Autumn 2006 in order to
increase accessibility and maximise visibility to the search engines. Following
the redesign the search engine optimisation program saw the ranking increase
substantially and several major contracts awarded as a result.
Search term: waste management consultancy
Result: 7 from 16.7 million results global
http://www.google.co.uk/search?hl=en&q=waste+management+consultancy&meta
Search term: waste training
Result: 7 from 1.23 million
http://www.google.co.uk/search?hl=en&q=waste+training&meta=cr%3DcountryUK%7CcountryGB
Masons Motorhomes - http://www.masonsmotorhomes.co.uk
New site completed and launched in July 2006 with a search engine optimisation
campaign started in December 2006 (aiming to get good results by spring
2007 in time for the 2007 summer season)
Search term: motorhome hire scotland
Result: 2 from 151 000 results
http://www.google.co.uk/search?hl=en&q=motorhome+hire+scotland&meta
Gem Designer Jewellery - http://www.jewellerybygem.co.uk
New site completed and launched in November 2006 with search engine optimisation
starting early in 2007.
Search term: bespoke jewellery Scotland
Result: 5 from 212 000 results
http://www.google.co.uk/search?hl=en&q=bespoke+jewellery+scotland&meta
Search term: handmade bespoke jewellery
Result: 7 from 192 000 results
http://www.google.co.uk/search?q=handmade+bespoke+jewellery&hl=en&start=10&sa=N
Gibson Photo
This is an established site which ASM do not have technical control over
so many aspects of search engine optimisation are not available to us. Not
withstanding the site has gone from being very poorly ranked in google (only
appearing by typing "gibson photo" into the search box) to showing well
for key search terms within a very competitive industry.
Search term: wedding photographer Ayrshire
Result: 6 from 215 000
http://www.google.co.uk/search?hl=en&q=+wedding+photographer+ayrshire&meta