We only offer legitimate and ethical SEO strategies and although we can give a good indication of the results which can be achieved there are no guarantees with search engines. Depending on the nature of the business, the type of website and the current rankings an effective SEO program will encompass some or all of the techniques below - the exact strategy will also be dictated by constraints such as budget and timescale.
Regularly updated SEO Case Studies:- Hillhouse - Luxury Accommodation Venue in Troon
- PremierFST - Fire and Safety Training
- Hendry Homes - Luxury House Builder and Property Developer
- Other case studies
Directory Submissions
Inbound links to a site are currently one of the most effective methods of improving rank in the search engines – it is often said that Google et al "only love you once everybody else loves you first!" By having many sites link to you these sites are casting a vote in your favour to indicate that your site is worthwhile and therefore should be ranked well. We use a database of over 3000 SEO friendly directories allowing us to select the most best suited to your website.
All listing are carried out manually using varied descriptions and keywords to ensure optimum effect.
Deep linking packages where internal webpages are listed are now available.
Article WritingAnother very effective method of increasing your visibility for the search engines is to write short articles (300-400 words) on subjects related to your business and then distribute them through article distribution services for use in websites, newsletters and blogs. Every time an article is posted and used it includes a short biography of the author including a link to your website - as well as building up links it also builds up credibility and before long you may be considered by many web users as an expert in whatever field it may be.
If you require we can not only manage the submission and tracking of articles but can also ghost write articles on your behalf.
Technical ConsiderationsThere are many technical considerations when building a site and over the last few years the methods used to code websites have changed significantly. All our sites are designed and build to be search engine friendly with low code/content ratios, CSS instead of tables, fast load speed, optimised meta tags and titles and a host of other considerations.
In addition to building this into all our new sites we can also re-code sites, maintaining exactly the same appearance, to ensure that they are able to be read by search engines.
Directory SubmissionsHaving a blog is a very effective way of keeping your website up to date and as search engines are always hungry for new copy they consider recently updated site extremely favourably. In addition to this a blog can be a great viral marketing tool allowing you to communicate with your clients and keep your business name at the forefront of their mind!
We offer a full range of services through installation, management and even writing of a blog.
Domain nameAlthough you may think that it is best to use your company name as your domain name this is not always the best strategy and we can provide research and analysis to help you choose a more effective name.
For example a company called Smith Stone Ltd making blue widgets may register the domain smithstone.co.uk which is great for advertising, vehicle livery and email but for search engine purposes they would be advised to also register bludewidget.co.uk as this is the search term that will likely be used if somebody requires a widget (whatever that may be!).
Link BuildingAs well as Article and directory submissions there are other methods of building inbound links and we are able to provide structured link building strategies to suit your requirements.
Pay Per Click (PPC) AdvertisingAlthough strictly not search engine optimisation a well researched and designed pay per click advertising campaign can be effective - especially in the early days of a website or to promote special offers or events.
By carrying out extensive research and designing a campaign which maximises your budget we aim to deliver qualified traffic to your site which will hopefully be easily converted in to new business.
